Just by Serra de Tramuntana the town of Alaró emerges beside its impressive big stone castle.

Alaró belongs to the region of Es Raiguer and borders other towns in this area such as Binissalem, Consell, Santa Maria, Lloseta and Mancor de la Vall, as well as the villages of Bunyola and Escorca.

Alaró currently has more than 5,000 inhabitants, and its origins go back to a Muslim farmhouse settled around the castle called Oloron. Economically, Alaró has been well known for its shoe industry, which still resists nowadays. Almond and olive trees are the most important crops in this village.

The town celebrates an Artisan Far at the beginning of the autumn. The main folk festivity is celebrated during the summer honouring Sant Roc.